A data genereted bread uniting the world.
With help from a computer and deep learning algorithms we’ve transformed flour and water to ones and zeros. In order to analyze and merge thousands of bread recipes from all over the world in the first global recipe ever made. We call it The Bread of The World, and it belongs to everyone, regardless of nationality or cultural belonging.
Project: The Bread of The World
Advertising Agency: Abbey Priest
Creative: Anders Hellström & Pontus Widell
Recipe and baking: Sébastien Boudet
Photography and retouch: Love Lannér